Entrepreneurship Cell (E-Cell), at IIT Kanpur, is organising TEDxIITKanpur event on March 12, 2011. This is the first event of it’s kind, and I hope we would have more of those (TEDx, BarCamp, DevCamp, etc.) in Kanpur (within IITK campus or outside).
Our company (
Allies Interactive Services) is honoured to contribute as design sponsor of TEDxIITKanpur, and hopefully other events organized by E-Cell, IIT Kanpur.
This entry was posted in
Entrepreneurship, India, Kanpur, News and Information and tagged 2011, allies, alliesinteractive, ecell, ecelliitk, Entrepreneurship, event, iitk, iitkanpur, kanpur, sponsor, ted, tedx on . February 28, 2011
Entrepreneurship Cell (
E-Cell) team at IIT Kanpur invited me to talk about “idea to business-plan” to some students (budding entrepreneurs). I ended up speaking about different things, hopefully I covered what they were looking for.
I mostly iterated what successful leaders, entrepreneurs and businessman have shared over the years.
A very brief and high level outline of my talk:
started session with
Derek Sivers‘ Ted talk “ How to start a movement”
an entrepreneur is seen as half-naked guy who is dancing alone, different from crowd, in Indian society.
it takes courage to start something while you have choice to work for the best companies
there would be skeptics but don’t worry about that.
what it takes to be an entrepreneur?
get going and get your feet wet, enjoy challenges, trust your instincts, get a good mentor, learn from experiences, learn from others)
be prepared for uncertainty, rapid growth, quick and drastic changes, limited resources and resource conservation
respect time, short cycles and more results
YouTube: first in solving problem but very late in figuring out business-model
Flickr: their idea and usefulness
Bulkr: how Prakaz came up with a useful product, while he is/was in job. Build something that you would use
Directi: about two brothers who have built a great company with little or no funding
Allies: why we got started, how we do some things, some pains and gains some books
Blink: instinct and intuition. what customers do? how they do? avoiding asking what they want because human preferences are unstable
The Tipping Point: why certain ideas tip
ReWork: a new way of thinking business
Freemium: business model. why freemium works? examples: google-apps, e-books, etc.
some of my experiences
funding: bootstrap on your own, if you can. or take as less as you can from outside. retain control and ownership. go to someone who can not only give you money but also be your mentor
hiring: difficult to attract smart folks. share your ideas/vision. give equity instead of high salaries
operations: equally important. be ready to take care of things so that your team can execute your ideas
challenges: getting ideas executed, getting customers, getting a good team, getting a good accountant, etc.
sales/marketing: various market-places, complicated tender process, social-media, word-of-mouth, freemium
retaining customers: commitment, think of them before your own personal gains, good process, good support
importance of connections
keep in touch with everyone you know or would know
go and enjoy parties (twitter, linkedin, facebook)
follow gurus and interact with them over social-networks (twitter, facebook, linkedin)
go out, help others and get helped
After session, couple of teams discussed their ideas with me and wanted my thoughts. I shared what I knew, hope I could be of some help.
Thanks to entire IITK E-Cell team for inviting and giving me an opportunity to share some of things I know. It feels great to give back.
I already know, I need to get better speaking on stage. With every opportunity and effort, I am getting better. Hopefully, I can engage audience and be entertaining in coming years.
I would hopefully elaborate some these items, when I feel like. I am posted these as a record/note to myself, before I forget what I talked about 🙂
This entry was posted in
Entrepreneurship, Kanpur, Places and tagged ecell, entrepreneur, Entrepreneurship, iit, iitk, kanpur, session, talk on . September 26, 2010