Adobe Media Player - Why Media RSS is cool?

I posted about Media RSS sometimes back and now it seems like Adobe Media Player (AMP) would consume RSS 2.0 feeds (with Media RSS extension/module) and do cool things.

I also posted about how something like Democracy Player can be built for Adobe Apollo platform, seems like Adobe Media Player is the answer.

AMP would be cool, I can feel it. It's another platforms for content-distribution. I don't have to think much about integration, just follow the standards (RSS, ATOM, microformats etc) and I am cool. That's the beauty of standards, that's why I love them.